Blogs

What is Machine Translation? Using computers to translate text from one language to another has been a dream of computer science. With the massive explosion of digital content in recent years, the need for multimarket localisation has now become inevitable. It is only in the past ten years that Machine Translation (MT) has become a…

Continue reading Machine Translation: The pathway to global footprints in critical times

Soaring demand – the virtual shift The constant disruption to business meetings and world travel have resulted in shift of emphasis to virtual meetings and events. Albeit the transition from real to virtual was registered in all sense significantly, one critical financial aspect of this less well known is the shift of corporate budgets from…

Continue reading Why Video Remote Interpreting is here to stay

With the constant exchange of content commercially, culturally and academically in today’s world, the localization industry plays a vital role in making this possible. While translation takes away the limelight in the industry, interpreting services are often mis-considered as an extension of translation. Here, we’ll try to understand the differences in a more magnified way.…

Continue reading Interpreting: the ultimate multi-tasking

Imagine watching a drama but you can’t hear properly – or wanting to sing along to your favourite song but you can’t remember the lyrics. Boring and annoying right? These scenarios can be altered to interesting ones if you simply have the subtitles. More than 100 empirical studies highlight that captioning a video improves comprehension…

Continue reading Transcription and subtitling: knitting global entertainment closely

The new normal for the already virtual world The pandemic has challenged us in many ways which we never imagined. Whether it was restricting ourselves to step out and meet up with people, or adapting to technology changes to keep things running uninterrupted. Whilst there were hurdles obstructing our daily lives, there were barriers broken…

Continue reading Video remote interpreting: changing the face of the new normal

Why interpretation? As globalization and digital revolution opens up more countries, economies and individuals to the rest of the world, interpreting and related language services count vital for proper communication and understanding across the globe, clearing the roadblock of lingual diversity. Regardless of whether there’s a need to communicate with patients, business partners or clients,…

Continue reading Telephone Interpreting: Why language is no longer a barrier for communication