Talking the Talk: Localisation in Telecommunications

Telecom industry: A closer look

The last decade has seen a revolution in the telecom industry. Concepts like 5G, IoT, chatbots, and blockchain are already part of our routine lives. To top it up, the recent years of globalisation, explosion of content pool and the need for communicating across the globe anytime, from anywhere, has undoubtedly strived the sector to become the driver for innovation and growth for all other industries of the global economy.

As the rapid growth brings the challenge to buzz the most advanced brand marketing strategies, talking the language your consumers understand takes a pivot role to aid the normality of global communication. You cannot sell a phone or offer services to customers in a country if you don’t explain it in the language they understand.

Thus, to achieve success in today’s market, telecommunication giants go beyond innovation and focus their efforts on facilitating communication with international customers, partners and employees in their preferred language, ultimately resulting in positive user experience.

Talking the talk for global consumer

Imagine owning a phone from a top telecom brand but with UI in a non-familiar language, or using a telecom service provider’s network who doesn’t offer services in an understandable language! Do they serve their purpose? Will you still be happy using them?

As the planet is full to the brim with different languages, telecom firms need to inevitably follow the practice of talking the talk by publishing their content on platforms in their customers mother tongue to become part of their everyday lives and connecting the world.

This challenge to offer multilingual content to the consumers spread over the planet, make localisations a key part of this industry. As a telecoms business, you need to localise everything for each country to ensure your customers easily comprehend your devices and services to make them a part of their daily lives.

Since telecommunication brands need to be prepared in every language, it makes total sense to partner with a reliable translation and localisation service to deal with this challenge. Whether its translation of documents and interpreting speech, audio, for video translation as well as video localisation, make sure that all your technical and non-technical data reaches your consumers in the language they are comfortable with.

Trusted partner for Telecom industry

A one-size-fits all business approach won’t work while communicating with global audiences, just as in the case of telecom firms. Localising telecommunications content also helps to boost customer engagement and user retention. Localisation plays a crucial role in telecom sector as it deals with specific jargon, acronyms (e.g. ADSL, SIP, VoIP), and typical types of documentation, that are at times unique, to that industry.

With the ever-evolving telecommunications industry, the correct choice of words, punctuation and importance of terminological precision remains imperative. It also makes sure that the symbols used in one language don’t interfere with the coding of communications in another defining synchronicity through translation.

thebigword has been proudly associated with some of the global telecommunication brands over the years, supporting their localisation needs in multiple languages with our AI based WordSynk platform. Our WordSynk platform makes continuous localisation easier and smarter by automating manual tasks and learning from preferences to help save time.

Some of the functions in telecommunications that requires localisation include:

  1. User Interface (UI) (including forms, error messages, warnings, pop-ups and code)
  2. Subtitled videos for product information
  3. Technical manuals, guides, and FAQs
  4. Software, websites and e-commerce
  5. Apps for Android or iOS mobile devices
  6. Audio/video and multimedia systems
  7. Marketing translation and legal material

For more information about our localisation solutions for telecommunications industry, please write to Or visit