Global marketing

MARKETING SERVICES

Email optimization

Make every message count

Whether you’re wowing a global buyer, or wooing an ongoing prospect, effective communication is key. We can simplify the translation process and ensure every email has a dynamic edge.

MARKETING SERVICES

Multilingual content

Localized content that pays its way

Targeted, clear and expertly crafted messages will work hard for your business. Let us streamline your international content to mirror local cultures and engage key audiences. Improved business performance

comes from:

1. Identifying poorly-performing content
2. Localizing content for SEO
3. Ensuring the cost-effectiveness of content strategies
4. Enriching the online user experience in target markets
5. Effective performance measurement in key markets

MARKETING SERVICES

Transcreation

Transcreation is an approach designed to customise a message for different cultures and languages

Transcreation is something delicate…so much more than a word-for-word translation. It’s about breaching the boundaries of culture and language without losing your original message in the process. We take on board what you want to say (and how you want to say it) and help you evoke the right emotions in your target audience(s) worldwide. Our expertise and experience will safely navigate your business around all-important regional customs and language variations.

SEO SERVICES

Even search engine robots have their limits

Your web content may be sparkling, but it’s worthless without SEO optimization to direct the traffic. Leading search engines are proven to boost business prominence and engender trust. Talk to us about:

• Shop feed optimization
• Adwords and PPC
• Paid social media

SEO SERVICES

Feed optimisation

Product feed optimization is key to any successful shopping campaign

Your product titles are crucial in persuading search engines of your relevance to a user’s search query.

SEO SERVICES

Adwords and PPC

We can help plan, create and manage paid campaigns for international markets

We specialize in maximizing the effectiveness of market leading platforms, such as Google, VK, Naver and Baidu, and crafting campaigns that deliver. The first step is to assess your business needs. We can then review the landscape and deliver solutions encompassing the ideal mix of paid search, paid social and performance display. Our biggest differentiator is a network of in-country experts: more than 450 digital specialists, centrally managed but locally focused.

SEO SERVICES

Paid social

Social media—especially biddable or paid social—is a fundamental part of the global digital marketing landscape

With the continuing decline in organic reach across paid social media, our strategic expertise can help boost your online presence on localized platforms worldwide with:

• International social media audits
• Localized social media strategies
• Identification of key networks for your business
• Campaign set-up & optimization for each social network
• Post campaign reporting

MULTIMEDIA SERVICES

Global consumers expect multimedia content — especially video — and there’s a direct correlation with sales. thebigword provides a full range of multimedia localization services.

Our end-to-end service portfolio includes: evaluation/estimation, translation, typesetting, subtitling, voiceover and dubbing, as well as rebuild and linguistic/functional QA.

All projects are professionally managed by our specialist multimedia team, working with assessed and approved technical experts worldwide.