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Interpreting: the ultimate multi-tasking

With the constant exchange of content commercially, culturally and academically in today’s world, the localization industry plays a vital role in making this possible. While translation takes away the limelight in the industry, interpreting services are often mis-considered as an extension of translation. Here, we’ll try to understand the differences in a more magnified way.…

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Transcription and subtitling: knitting global entertainment closely

Imagine watching a drama but you can’t hear properly – or wanting to sing along to your favourite song but you can’t remember the lyrics. Boring and annoying right? These scenarios can be altered to interesting ones if you simply have the subtitles. More than 100 empirical studies highlight that captioning a video improves comprehension…

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Telephone Interpreting: Why language is no longer a barrier for communication

Why interpretation? As globalization and digital revolution opens up more countries, economies and individuals to the rest of the world, interpreting and related language services count vital for proper communication and understanding across the globe, clearing the roadblock of lingual diversity. Regardless of whether there’s a need to communicate with patients, business partners or clients,…

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