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Case Study


With 400 brands, no other company touches the daily lives of so many people in so many different ways. 2 billion people from over 190 countries use a Unilever product. Unilever Switzerland is the home of brands such as, Food Solutions, Lusso® Icecream and Knorr® to serve the Swiss market.

The Challenge

Unilever Switzerland was seeking partnership with an experienced language service provider to explore ways in which
they could remove barriers from their translation processes and raise overall quality standards.

To better understand their requirements, thebigword team set up a translation workshop at Unilever Switzerland headquarters.

The outcome of this collaboration resulted in a list of precise requirements that would need to be met including:

• Quality solutions such as glossaries,
style guides and review opportunities
• A straight forward ordering process
• Advice on how to build and maintain a
translation memory

The Solution

The workshop helped thebigword to better understand the requirements of both Unilever Switzerland and their brands, a great start for improving translation output. The collaboration
also facilitated discussions on ways of working together, so the teams at Unilever Switzerland would be aware of when to notify thebigword of their forthcoming projects and product launches.

Ultimately these agreements helped to:

• Improve and streamline the translation
• Simplify the buying process
• Improve translation quality
• Meet and exceed turnaround times

Unilever also had a requirement to centralize their language services to simplify the process and make savings. thebigword helped Unilever move towards centralization by distributing contact and product information to local teams to enable them to manage their translation projects. Empowering the local
teams to utilize thebigword products and services would help to reduce time spent on contract management, reducing costs.

A central translation memory has been established for Unilever that contributed to savings of up to 20% in the first year. Maintenance of the TM will continually deliver benefits for Unilever in terms of cost savings and improvements in translation quality.

Without compromise

Collaboration with thebigword has helped us to understand
the ways in which we could reduce translation cost, without
compromising on quality.

Tatjana Zuncke – Procurement Manager Innovation & Professional Services, Unilever